NCC 2025
2025 national conference on communications
6th-9th March, 2025
Indian Institute of Technology Delhi
WORKSHOP ON Decoupling of Services and Emerging Business Models
Date: 9.3.2025
Time: 2PM
Venue: LH111
Title: Telecom Marketing Innovations
Speaker: Dr. Divya Sethi, Executive Vice President and Business Head, Vodafone Idea
Abstract: In an increasingly competitive and saturated telecom market, customer-centric marketing innovation (CCMI) has emerged as a crucial strategy for sustainable growth and profitability. The telecom industry faces challenges such as faces challenged related to Average Revenue Per User (ARPU), intense price competition, and shifting consumer expectations. Traditional marketing approaches focused on mass promotions and price-driven strategies are no longer sufficient to ensure customer loyalty. Instead, CCMI emphasizes personalized engagement, data-driven insights, and innovative service models to enhance customer experience throughout the lifecycle. The integration of customer value theory with marketing innovation enables companies to bridge the gap between service differentiation and customer satisfaction. However, implementing CCMI requires overcoming challenges such as data privacy concerns, digital transformation hurdles, and the need for continuous investment in technology and talent. This discussion explores the impact of customer-centric marketing innovation in the Indian telecom industry, highlighting strategies for enhancing customer loyalty, increasing profitability, and driving long-term competitive advantage.
Bio: Dr. Divya Sethi is a senior executive with over 24 years of experience in building and scaling large B2B businesses. He specializes in Sales and Marketing, Go-to-Market (GTM) transformations, Digitization, and Customer Experience. Known for positioning organizations for success, Divya is a recognized leader in the telecom industry and a frequent speaker at industry conferences. He leads Enterprise and Global Accounts at Vodafone Idea Limited, bringing extensive knowledge in Cloud & Data Centre, Cyber Security, IoT & M2M, Productivity, Satellite Communications, Networking, and B2B Mobility. Prior to VodaIdea, he served as RVP and Head of OneWeb India. Divya has a 15+ year association with Airtel, where he played a pivotal role in GTM revamps, product innovations, and institutionalizing new sales models. Before Airtel, he led government business initiatives for Hughes and Polycom Ltd across India and SAARC, securing turnkey projects and multi-year contracts. A self-starter and strategic thinker, Divya is known for breaking silos, fostering collaboration, challenging the status quo, and driving results with speed and agility. He holds a Ph.D. from IIT Delhi and continues to shape the future of enterprise telecom and technology.
Title: Decoupling of the services
Speaker: Dr. Ravi Gandhi, President | Chief Public Policy & Regulatory Officer, Reliance Retail and President | Chief Regulatory Officer, Jio
Abstract: The decoupling of services in the telecommunications industry refers to the separation of network infrastructure, service provisioning, and customer-facing applications, enabling greater flexibility, innovation, and competition. Traditionally, telecom operators offered bundled services that included voice, data, and value-added features, often locking customers into strict pricing and contractual structures. However, as consumer needs change and technology advances, service decoupling has developed as a strategic approach to improving customer choice, operational efficiency, and market dynamism. Telecom operators can unbundle core services by employing cloud computing, software-defined networking, and network function virtualization resulting in modular and on-demand offerings. This shift promotes competition by allowing third-party service providers to enter the market, driving innovation in digital services, over-the-top applications, and enterprise solutions. While decoupling presents opportunities for telecom firms to explore new revenue streams and improve service agility, it also brings challenges such as regulatory complexities, integration issues, and potential revenue cannibalization. This discussion explores the implications of service decoupling in the telecom sector, addressing its benefits, risks, and strategic considerations for sustainable growth and customer-centric service models.
Bio: Dr. Ravi Gandhi, with over thirty years of experience in Public Policy and Regulatory Affairs, is a prominent leader in the telecommunications sector, recognized for his proficiency in business management, strategic planning, and cross-functional leadership. He has been acting as the President and Chief Public Policy and Regulatory Officer at Reliance Retail, as well as the President and Chief Regulatory Officer at Jio, playing a pivotal role in the formulation of regulatory plans and policies since April 2020. He formerly served for 12 years as Chief Regulatory Officer at Bharti Airtel Limited, managing regulatory matters throughout India and South Asia. Prior to entering the private sector, he occupied multiple key positions in the Department of Telecommunications, Government of India, for 14 years, considerably influencing India's telecom policy framework Dr. Ravi, an academically educated individual, possesses a Ph.D. in Management from IIT Delhi. Through his skills and leadership, he continues to shape policy decisions and regulatory policies within India's dynamic digital and telecommunications sectors.
Title: Telecom Marketing Innovations
Speaker: Dr. Anshul Yadav, CDRI I Miyamoto International
Abstract: In the highly competitive telecom industry, improving marketing performance is essential for sustaining growth, enhancing customer loyalty, and increasing profitability. Telecom operators face challenges such as declining Average Revenue Per User (ARPU), customer churn, and market saturation, making it crucial to adopt innovative marketing strategies. Improved marketing performance is driven by data-driven decision-making, customer-centric approaches, and the integration of digital technologies such as artificial intelligence (AI), big data analytics, and automation. By leveraging predictive analytics, telecom companies can enhance customer segmentation, optimize pricing strategies, and deliver personalized offers, improving customer acquisition and retention. Additionally, omnichannel marketing, social media engagement, and real-time customer insights help create seamless experiences that strengthen brand loyalty. However, achieving improved marketing performance requires overcoming challenges such as data privacy regulations, digital transformation complexities, and the need for continuous innovation. This discussion explores key strategies and technological advancements that can drive marketing efficiency, maximize customer lifetime value, and position telecom companies for long-term success in an evolving digital landscape.
Bio: Dr. Anshul Yadav is a highly experienced telecom professional with over 23 years in the sector. He currently serves as a Key Expert at CDRI Miyamoto International( USAID grantee), where he supports telecom stakeholders in enhancing disaster resilience. His role involves capacity strengthening, technical assistance, research, consulting services, and developing strategies to improve the resilience, flexibility, and sustainability of ICT infrastructure in the face of natural hazards and climate change. His core competencies include strategy, tech advocacy, international business, and project management. He holds a Ph.D. from IIT Delhi, an MBA from the Indian Institute of Foreign Trade, and his professional journey also includes roles as Director of Market Strategy and International Business at Growth Networks, and Zonal Lead at tata Teleservices and Reliance Infocom Ltd. Dr Anshul is passionate about leveraging his expertise to create positive social impact, foster innovation, and collaboration in the field of resilience and infrastructure. He is committed to improving the telecom sector’s preparedness and response to environmental challenges, and his work continues to have a meaningful influence on the industry.
Title: Cybercrimes and cyber law
Speaker: Mr. Nisheeth Dixit, Advocate -Cyber ( Supreme Court & RHC)
Abstract: The rise of digital technology has led to a complex relationship between cyber law, and forensics in the realm of cybercrime. Digital forensics is crucial in investigating crimes like hacking, identity theft, and financial fraud. However, concerns about privacy and data protection have also increased, as cybercrimes often involve breaches of personal and sensitive information. The balance between privacy and law enforcement is crucial, with cyber laws like GDPR protecting data rights. There is a need for awareness about cybercrime, cybercrime investigation and digital forensic among the law enforcement agencies and users of technologies. This discussion aims to explore the dynamic relationship between cybercrime, digital forensics, and cybercrime investigation in context of the diverse challenges and factor of awareness associated with cybercrime, while also confronting ethical challenges and legal constraints. This discussion also evolves emerging trends in cybercrimes and effectiveness of current legal framework aims to explore the emerging trends in cybercrimes, the effectiveness of current legal frameworks and cyber security policies.
Bio: Mr. Nisheeth Dixit is a renowned practicing advocate with over two decades of experience, specializing in Constitutional, Civil, and Criminal matters. He is currently serving in Supreme Court and Rajasthan High Court. Since 2001, he has established a strong reputation in Cyber Laws, Cyber Security, Digital Forensics, Data Protection, and Privacy Laws. His areas of expertise span a broad spectrum, including Corporate Law, Business Laws, Telecommunication Laws, Economic Offences, Electricity Laws, Intellectual Property Rights, Media and Advertising Laws, Real Estate, Banking Laws, and Aviation Laws. As a leading advocate at Progressive Law Group & ND Cyberlaw, Mr.Nisheeth handles complex cybercrime cases such as hacking, phishing, identity theft, data theft, SIM swapping, and cybercrimes against women and children. He also specializes in cyber contraventions and legal issues related to e-commerce and cyber defamation. With a career spanning over 18 years in Delhi and Jaipur, Nisheeth Dixit is a recognized expert in the legal protection of digital and online spaces, offering valuable insights into emerging challenges in cyber law and cyber security.